Please read through these privacy policies carefully. Chinareference.com (the "Site") is a web site operated by Asian Information Resources Limited ("AIR") which provides information service to its users. By registering as a user and/or accessing any information, communications, scripting, photos, text, graphics, sounds, images or other materials (the "Information") found in or obtained via the Site, you are deemed to have read through, and to have agreed to be bound by, the terms and conditions of this statement ("Privacy Policy") which describes the privacy practices we have adopted with respects to the personal data we collect in operating the Site. It is the goal of AIR to develop a site that is easy to use and respectful of our users and consistent with market practices. We are strongly committed to protecting your privacy.

AIR collects personally identifiable information from our users only: (i) on a voluntary basis; and (ii) on an aggregate basis as you and others browse the Site.

Personally identifiable information may include name, title, company, address, phone number, etc. If you choose to access certain Information which is subject to the payment of a fee from us, you may be required to supply to us personally identifiable information and authorise us to obtain information from various credit services. For example, we will request personal information such as: name, mailing address, e-mail address, telephone number, credit card number, name of bank and expiry date and other identity reference.

We use the personally identifiable information we collect for the following purposes:-

AIR's policies and practices with respect to the collection, use, retention, disclosure, transfer, security and access of the personal data will be in accordance with the laws of Hong Kong Special Administrative Region of the People's Republic of China including the Personal Data (Privacy) Ordinance and are as set out herein.

Personally identifiable information held by us will be kept confidential but, you are aware, agree and authorize that all personally identifiable information supplied by you will be retained by and stored in one or more databases of AIR and will be provided to, disclosed to, accessed by and transferred to (a) any person or bodies corporate or division within AIR; (b) any person or bodies corporate under a duty of confidentiality to AIR; (c) employees of AIR; (d) any banking, financial or other institution with which the user has or proposes to have dealings; (e) any debt collection or credit reference agency or similar provider of debt collection or credit information services to AIR; and (f) any nominee, trustee, co-trustee, centralized securities depository or registrar, custodian, insurance company, estate agent, solicitor or other person who is involved with the provision of AIR's services or products to that user.

AIR may also in certain circumstances disclose your information when we reasonably believe that such disclosure is necessary to (a) conform with legal requirements or comply with legal processes; (b) protect the rights and property of AIR; or (c) protect the legal interests of the other parties.

You are aware of your rights under the Personal Data (Privacy) Ordinance, including the right (a) to check whether we hold any of your personal information, (b) to have access to your personal information held by AIR, (c) to request correction of your information, (d) to ascertain our policies and practices (from time to time) in relation to the personal information and the types of information held by us, (e) to disallow access or use of your information by AIR, (f) to be informed of action taken in response to any such request. You agree to pay to AIR reasonable charges requested by AIR in relation to the time and attendance involved in complying with your request in this regard.

The Site may contain "links" to other non-AIR web sites. It is also possible that non-AIR web sites may also link into the Site. We are not responsible for the content or the privacy practices employed by those non-AIR web sites. You should also note that the privacy protection as set out in this Privacy Policy does not apply to personal data, which is passed to third parties, and we are not responsible for the protection of your personal data or lack thereof by such third parties.

We may enter into strategic marketing alliances or partnerships with third parties who may be given access to personal information including your name, address, telephone number and e-mail for the purpose of providing you information regarding products and services that we think will be of interest to you. In connection with strategic marketing alliances or partnerships, we will retain all ownership rights to your personal data.

AIR may occasionally update this Privacy Policy. Notice of any revisions will be posted to this Site. You should send any comments or questions regarding AIR privacy practices on this Site.

By using the Site you consent to our collection and use of your personal data as described in this Privacy Policy. If we change our policies and procedures, we will post those changes on the Site to keep you aware of what information we collect, how we use it and under what circumstances we may disclose it.

At any time after any of your personal information has been supplied to us, you are entitled to get access to, correct or update any such information or to request for a removal of your name from our list. To this end, any requests can be made in writing to Chief Development Officer of AIR.